Electronic Arts (EA) has been developing and marketing the FIFA video game for several years, updating it every year. However, the clashes between the two entities could put an end to the iconic game that has marked generations.
For the CEO of EA, all the International Football Federation (FIFA) has to offer is “four letters on the front of a box”.
EA has renewed its license to launch Annual of FIFA, one of the most resounding video game titles of the last decades. However, in recent conversations about the status of this license, EA CEO Andrew Wilson showed no willingness to continue the partnership with FIFA for the development of the video game.
Now, disagreements between Fifa and the AND THE could put an end to the launch of the iconic video game that gives its name to the first entity, since, for the CEO of the second, FIFA only has to offer "four letters on the front of a box". According to anonymous sources, the CEO also believes that FIFA has limited the entry of video games into "broader digital ecosystems" and EA to execute other partnerships that would be beneficial for success and quality evolution. Game.
As advanced by VGC, the CEO of EA spoke with employees about the possibility of withdrawing support for the franchise from FIFA. Since he considers the license to have become an "impediment" to the progress of the game series, Andrew Wilson feels this is the most appropriate step they can take for the brand.
Basically what we get from FIFA in a non-world year is the four letters on the front of the box; in a world where most people don't even see the box anymore because they buy the game digitally. In a World Cup year, of course, we have access to the World Cup; but in the larger context of world football on an annual basis, the World Cup is important, but not the most important. We have another 300 licenses that give us content that our players interact with ever more deeply.
said EA CEO Andrew Wilson.
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