Facebook Reels: How can creators make money?

Finally, the Facebook Reels This week (22) extended availability for iOS and Android in over 150 countries worldwide. The social network also showcased the best ways to help creators make money, along with new creative tools and more places to watch and create Facebook Reels, creating another breakthrough for the social network of Mark Zuckerberg establish direct competition with ICT Tac.

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Currently, videos make up nearly half of the time people spend on Facebook, and Reels are the fastest growing content format on Facebook and Instagram.

“We focus on manufacturing Reels the best way for creators to get discovered, connect with audiences and earn money. We also want to make it fun and easy for people to find and share relevant and fun content.

Facebook Reels: How can creators make money?
Facebook Reels: Find out how creators can make money. Photo: Disclosure

Different ways to monetize with Facebook Reels

Facebook creates a variety of opportunities for creators to earn money from their Reels. In the United States, the program Reels game bonuspart of the investment $1 billion creators of content, pays out up to $35,000 per month to eligible creators, based on views of their program-eligible Reels.

These bonuses have helped creators fund their creation of Reels and better understand what types of content perform best on Facebook. In the coming months, the social network promises that it extend the bonus program to more countriesso that more creators can be rewarded for creating Reels loved by their communities.

Based on expertise in helping high revenue content creators with the monetization of products such as in-stream ads and Stars, Facebook is also creating Direct monetization options for Facebook Reels through ad revenue sharing and fan support. The company announced that it is expanding Facebook Reels overlay ad testing to all content creators in the United States, Canada and Mexico and to more countries in the coming weeks.

The platform starts with two formats: banner ads, semi-transparent overlays at the bottom of a Reels video on Facebook, and sticky ads: a static display ad that a creator can place anywhere on their Reels. These non-stop ads allow creators to earn a share of advertising revenue.

Any breeder in the United States, Canada and Mexico that is part of the in-stream advertising program is automatically eligible to monetize your publicly shared reels with ads. Until mid-March, these tests will be extended to creators in almost all countries where In-Stream ads are available.

Facebook Reels: How can creators make money?
Facebook Reels. Photo: Disclosure

Creators can learn more about overlay ads at Meta blog for creators. Mark Zuckerberg’s social network will also start testing the Stars on Facebook Reels in the coming weeks so people can buy and submit stars while watching Reels to support creators. Overlay and Stars ads are designed so that as more people view and engage with Reels on Facebook, creator monetization can increase.

In addition, brand suitability checks have also been initiated, including Publisher Lists, Blocklists, Inventory Filters, and Delivery Reports for Banner Ads and Stickers in Facebook Reels in all regions where they’re available, giving advertisers more control over how their ads appear in places they don’t deem appropriate for a creator’s brand or campaign.

Additionally, Facebook has also been testing full-screen and immersive ads alongside Facebook Reels since October last year and they will be rolling out globally in the coming months. As with organic content on Facebook, people can comment on it, like it, view it, save it, share it, or ignore it.

More reel editing tools

Beyond Resources announced last year, creators around the world will be able to access:

  • Remix: create your own reel alongside an existing, publicly shared reel on Facebook. When creating a Remix, you may create a Reel that includes, in whole or in part, another creator’s Reel.
  • 60 second rolls: Make coils up to 60 seconds
  • Drafts: You’ll soon be able to create a reel and choose “Save as Draft” under the save button.
  • Video clip : In the coming months, we plan to release music video tools that make this process easier for creators posting live or long-form videos to experiment with different formats.
Facebook Reels: How can creators make money?
Learn how to create a Facebook Reels. Photo: Disclosure/Objective

Create and discover Reels in new places

In the coming weeks, Facebook will release the following updates to make it easier for you to create and discover Reels in new places:

  • Reels in stories: You can share public Reels to Stories on Facebook, making it easy to share your favorite Reels with friends, giving creators more visibility and reach. You can also create Reels from existing public Stories.
  • Coils on watch: You will be able to watch and create Reels directly from the Watch tab.
  • Feed top: We’re adding a new Reels label at the top of the feed so you can easily create and watch Reels with just a few clicks.
  • In-Stream Reel Suggestions: In some countries, we’re starting to feature Reels from producers you don’t follow yet that you might be interested in on your feed.

According to Facebook, the social network is also exploring ways to make it easier for creators to share Reels with Facebook and Instagram audiences, such as the cross-posting option.

You can find Facebook Reels in your Feeds, Groups, and Watch tabs. When viewing a Reel, you can follow the creator directly from the video, like and comment, or share it with friends.

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