O IKEA temporarily suspends its activity in Russia and Belarus. The Swedish company will close 17 stores and three factories, affecting around 15,000 workers.
On social networks, images appear of how Russians are reacting to this advertisement: with flooding in IKEA stores.
In a statement, IKEA said the war has a huge human impact and caused serious disruptions in the production and marketing chain.
The Swedish giant also affirms that the devastating war in Ukraine is a human tragedy and sends a message of solidarity, empathy and concern for the millions of people affected.
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