TikTok announces the arrival of 10-minute videos on the platform – Marketeer

Thus, the posting of 10-minute videos will not only “increase the creative potential of creators around the world”, assures a TikTok spokesperson in a press release, but also allow the platform to stand out even more by as a direct competitor to YouTube.

Although Google-owned YouTube recorded $28.8 billion in advertising revenue in 2021, the Chinese social network’s “shadow” was instigating enough to lead it to create its own version of ephemeral videos – YouTube Shorts.

The new TikTok feature will be available globally over the next few weeks and users will be notified about the update. It will be necessary to have the most recent version of the application installed on the equipment in order for the 10 minute videos to be used.

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