McDonald’s and Coca-Cola stay in Russia and boycott calls grow

#BoycottMcDonalds and #BoycottCocaCola are now popular topics on social media

Since the beginning of the Russian invasion of Ukrainemany brands have reported the exit or suspension of economic activities in the Russia. However, there are those who remain on Russian territory and operate 100%.

This is the case with McDonald’s and Coca-Cola. The two American giants have been widely criticized for failing to condemn the attacks and for continuing to operate in Russia after companies such as Apple, IKEA, Nike and Galp have left the country.

According to the BBC, to date, neither company has commented on the decision. McDonald’s has 847 restaurants on Russian territory.

On social networks such as Twitter, the themes #BoycottMcDonalds and #BoycottCocaCola were most popular among users both on weekends and on Mondays, to which boycott requests from other brands such as Pepsi, Hyundai, Burger King, Starbucks or KFC, which has more than a thousand restaurants in Russia.

On Tuesday, the Ukrainian Foreign Minister called on “ethically and socially responsible global companies” to “discontinue or suspend their operations with or in Russia”.

“Ukraine calls on ethically and socially responsible global corporations to stop or suspend their operations with or in Russia, thereby refusing to fund violence, murders and crimes against humanity,” Dmytro Kulema wrote in the message. accompanying the statement.

Starbucks President Kevin Johnson also released a statement. “We condemn the unprovoked, unjust and horrific attacks on Ukraine. Our hearts go out to all those affected,” the cafe chain’s president wrote.

Johnson also says that while the company has no stores in Ukraine, in Russia there are 130 stores that “are fully owned and operated by a licensed partner” and that Starbucks has donated $500,000 to the Red Cross and the World Central Kitchen Foundation to help Ukraine.

Speaking to the BBC, Kleio Akrivou, a professor of business ethics at Henley Business School, UK, said the decision to leave Russia could be difficult for agribusinesses because such “sanctions “can put the population in a difficult situation. situation of deprivation of assets.

“When it comes to sanctions that deprive the Russian people of their basic goods and dignity, companies may need to approach the situation more thoughtfully, appealing to practical reason,” he said. she said, adding that it was time for fast food chains to address the situation. how people are affected by these decisions, as well as the risks this poses to brand reputations.

In turn, Ian Peters, director of the London Institute for Business Ethics, said now was not the time to “stand out”, as companies are judged globally for the actions they take and that “ethical judgment” is as important as government. punishments.

“It is likely that these companies will be judged by the world for what they do in these circumstances, and ethical judgment will be as important as compliance with government regulations and sanctions. together and trying to do the right thing.” , putting broader interests above short-term profits”he said.

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